Our Brands A diversified portfolio of strong global consumer brands. Back to top. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. However you may visit Cookie Settings to provide a controlled consent. Cookie Policy. The success of the Candie's slide followed on the heels of the movie Grease , in which Olivia Newton-John played the role of a naive high school girl transformed into a sexy young woman.
In the final scene, wearing tight pants and high-heeled shoes similar to the Candie's style, Newton-John brought John Travolta's character to his knees. The movie made the shoe style wildly popular, and Cole filled the demand. Advertisements reflected the brash style of the footwear, including a television commercial that featured college women scampering around a dormitory in various states of undress wearing Candie's slides.
Cole used his established trade connections in the Midwest to bring the Candie's slide into the market. Specialty stores, department stores, and independent chain shoe stores were more receptive to the low price, which was a result of low-cost Italian manufacturing. Sales exploded after Macy's began to carry the brand, and better department stores followed.
From to , at the height of the disco craze, El Greco sold 14 million pairs of slides to women 14 to 30 years of age. Other shoe styles that El Greco made popular under the Candie's brand name included the Chrissy sneaker and Jellies, plastic sandals in bright, translucent colors. The fate of Candie's footwear changed with new ownership. Neil Cole, a son of Charles Cole who had played an integral role in the success of the Candie's brand, saw an opportunity to revive it as s fashions returned to the stores.
MTC officially became Candie's, Inc. Candie's sold 1. Advertising outlets included television, radio, trade publications, and fashion magazines.
The ads targeted the year-old woman with the hope that girls as young as ten and women up to 50 years old would also be attracted to the products. The ads reflected women's increased independence 15 years after the shoe's original launch, with one television commercial featuring two women traveling across the country in scenes reminiscent of the women's adventure movie Thelma and Louise.
In addition to fashion shoes, the line included footwear that drew on NRC's and MTC's areas of experience: comfort, hiking, athletics, boots, vulcanized leather, and 'athleisure. The company also extended the Candie's brand to other products for women as well as a line of footwear for children. Candie's signed licensing agreements for handbags, small leather goods, hosiery, sleepwear, hats, T-shirts, and women's apparel.
A line of baby shoes, launched in February , included durable outdoor ankle boots, suede fashion booties, and styles with faux jewels. A ten-year licensing agreement with Brown Group, Inc. The two companies hoped to attract young mothers who remembered the Candie's brand from its heyday and wanted high-quality, fashionable footwear at a reasonable price. Candie's sought to maximize the efficiency of its shoe production by adding other footwear brands to its operations.
Candie's obtained a license to produce and distribute women's and children's footwear for the Bongo brand in In , with the company on sound financial footing, Cole orchestrated a full-scale revival of the Candie's slide through collaboration with well-known fashion designers. Targeting upscale women from 25 to 50 years of age, Candie's signed partnership agreements with four fashion designers who did not already include shoes in their collections.
Betty Johnson designed footwear in wild colors with a hip, urban flair in thick-soled or sleek, sexy styles. Anna Sui followed classic lines, while Vivienne Tam added an Asian flair to Western classics in new fabrics. The shoes carried each of their designer's names along with the Candie's trademark. The February issues of Elle and Vogue magazines included a five-page advertisement featuring the shoes and a photograph of the four designers, while advertisements in Marie Claire , InStyle , and Allure magazines featured the group picture.
The designers also featured the shoes in runway fashion shows in October The project opened the doors of better department stores to the Candie's brand, including Nordstrom, May Company, Dillard's, and Federated. Marketing to young women from 15 to 25 years of age required a different approach. Candie's Women's Fashion Brand News. Candie's Women's Fashion Brand Photos. Candie's Women's Fashion Brand Videos.
Candies Women's Fashion Brand. Candies Women's Fashion Brand News. Candies Women's Fashion Brand Images. Candies Women's Fashion Brand Video. If you have changed your mind and do not wish to research the brand Candies, you can use the search engine on this page to find another clothing label that may be of more interest.
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